The combination of media used for advertising in a target market is

Related MCQs

• Consider the following statements: Statement 1: Media planning starts with analysis target audience Statement 2: Media strategy is concerned with the selection of appropriate media)
• Consider the following statements: Statement 1: Media planning refers to series of decision involving delivery of messages to the target audience Statement 2: The central theme of media planning is message dissemination.
• Consider the following statements: Statement 1: Print media is the oldest and basic forms of mass communication. Statement 2: Print media can make a faster delivery than broadcast media)
• _____are vehicles or channels through which the advertising messages are transmitted to target consumers so that the desired action may be induced at the consumer level
• _____ is a plan of presenting the message in a more specific and compact form within the advertising space available to the target consumers
• Consider the following statements: Statement 1: Point of purchase advertising refers to advertising at the place and time of purchase Statement 2: It is similar to window dressing.
• A series of actions that media planners take to attain the media objectives
• Creating image of product in the minds of target group is called
• A specific communication task to be accomplished with a specific target audience during a specific period of time is called an:
• An Ad copy which informs the target group the fact that the manufacturer is established enough to give them the right goods is?