Multi product branding strategy is also known as:

Related MCQs

• The main reason to adopt multiple branding strategy is to pursue_______
• The importance of branding is
• McDonalds with Coca-Cola is an example of ____ type of co-branding.
• It is the ultimate achievement-need of branding
• Brand allows consumers to distinguish between different company offerings. This is an _______ to branding
• A product that is named only by its generic class example Janta sweets or products are often thought to be unbranded, but their producer or reseller name is usually associated with the product is known as
• Dove as a brand has leveraging; strategy Dove soap, Dove shampoo and conditioner, Dove body lotion. In this case Dove is known as ____ brand.
• Product–Attribute Fixation happens when brand is much more than a product . Apt example is
• Maggi introducing atta noodles, no onion noodles, chicken noodle, cheese noodle. is the strategy of _____.
• Raymonds wish to enter women’s formal apparel. This leveraging strategy would be called____.