A product that is named only by its generic class example Janta sweets or products are often thought to be unbranded, but their producer or reseller name is usually associated with the product is known as

Related MCQs

• Bisleri v/s unbranded bottled water indicates to a customer
• It associates a product with someone other than the principal producer.
• _____________ is used when an organization uses one name for all its products:
• Product–Attribute Fixation happens when brand is much more than a product . Apt example is
• _________may include different brands, or a single family brand or individual brand that has been line extended for example FOGG makes a variety of different deodorants products, varying in fragrance sizes, etc.
• _________or product market can be defined as the set of products and brands which are perceived as substitutes to satisfy some specific consumer need.
• The brand product matrix can be defined as a graphical representation of all the brands and products sold by an:
• It includes two visual signals of a brand—its character (E.g.: Amul girl, Vodafone ZOO ZOO) and its logo. This is known as
• Choose the correct example of repositioning where brands were successful in transforming their image & face
• But positioning is not what you do to the product. Positioning is what you do the mind of the prospects was defined by