McqMate
These multiple-choice questions (MCQs) are designed to enhance your knowledge and understanding in the following areas: Bachelor of Mass Media (BMM) , Bachelor of Mass Media in Advertising (BMM Advertising) .
| 1. |
____________or a combination of these, that is intended to identify the products or services of one business or group of businesses and to differentiate them from those of competitor |
| A. | A name, a term, a symbol or a design |
| B. | A name, a term, a symbol or a Logo |
| C. | A name, a brand, a symbol or a design |
| D. | A name, a quality, a symbol or a design |
| Answer» A. A name, a term, a symbol or a design | |
| 2. |
Uniformity is the ________ |
| A. | Father of branding |
| B. | Mother of branding |
| C. | Necessity of Branding |
| D. | Must for branding |
| Answer» B. Mother of branding | |
| 3. |
The modern word Brand is derived from the word ______________ |
| A. | Trademarked products |
| B. | Goods |
| C. | Brandr |
| D. | . Burning |
| Answer» C. Brandr | |
| 4. |
Brand are short hand for … |
| A. | Trust |
| B. | Belief |
| C. | Trade |
| D. | Copy |
| Answer» A. Trust | |
| 5. |
The importance of branding is |
| A. | It helps others |
| B. | It helps with identity |
| C. | It helps organization |
| D. | It helps to begin |
| Answer» B. It helps with identity | |
| 6. |
Pears -Glycerine - Tide - Whiteness , TATA trust are examples of |
| A. | Core identity |
| B. | Brand Symbol |
| C. | Extended identity |
| D. | Brand equity |
| Answer» A. Core identity | |
| 7. |
It is one of the Brand Identity structure |
| A. | Brand Association |
| B. | Extended Identity |
| C. | Brand Image |
| D. | Brand Symbol |
| Answer» B. Extended Identity | |
| 8. |
It can be used to communicate the identity of the brand with a quicker recognition and recall |
| A. | . Brand Building |
| B. | Symbols |
| C. | Brand Image |
| D. | Brand positioning |
| Answer» B. Symbols | |
| 9. |
It represents the timeless essence of the brand |
| A. | Core identity |
| B. | Extended identity |
| C. | Brand equity |
| D. | Brand Symbol |
| Answer» A. Core identity | |
| 10. |
Nescafe has been trying to establish itself as a morning beverage the taste that gets you started is one of the examples of |
| A. | Usage occasion |
| B. | Quality |
| C. | Product Scope |
| D. | Country of Origin |
| Answer» A. Usage occasion | |
| 11. |
But positioning is not what you do to the product. Positioning is what you do the mind of the prospects was defined by |
| A. | David aaker |
| B. | Kevin Keller |
| C. | Al Ries & Jack Trout |
| D. | Philip Kotler |
| Answer» C. Al Ries & Jack Trout | |
| 12. |
_________or product market can be defined as the set of products and brands which are perceived as substitutes to satisfy some specific consumer need. |
| A. | Product attribute |
| B. | Product class |
| C. | Positioning |
| D. | Personality |
| Answer» B. Product class | |
| 13. |
Target market and positioning strategies are like the ------- |
| A. | Same |
| B. | Opposite |
| C. | Two side of coin |
| D. | Different |
| Answer» C. Two side of coin | |
| 14. |
Garam Kapde rahein naye jaise is the tagline of …. |
| A. | Ezzee |
| B. | RIN |
| C. | Lux |
| D. | Pears |
| Answer» A. Ezzee | |
| 15. |
Medimix soap is positioned as herbal soap. It is |
| A. | To differentiate the product |
| B. | To differentiate customers |
| C. | To trade |
| D. | To market |
| Answer» A. To differentiate the product | |
| 16. |
Cadburys Dairy Milk – From children to adult ( kuch meeta ho jay) is an example of |
| A. | Changing the product |
| B. | Changing the target market |
| C. | Changing the packaging |
| D. | Changing competitors |
| Answer» B. Changing the target market | |
| 17. |
__________as a set of human characteristics associated with a brand. |
| A. | Brand Equity |
| B. | Brand positioning |
| C. | Brand personality |
| D. | Brand image |
| Answer» C. Brand personality | |
| 18. |
It can be primary drivers of a brand personality |
| A. | Product-related characteristics |
| B. | Brand - related characteristics |
| C. | Image -related characteristics |
| D. | Equity -related characteristics |
| Answer» A. Product-related characteristics | |
| 19. |
_________can be based on either typical users (people you see using the brand) or idealized users (as portrayed in advertising and elsewhere) |
| A. | Brand personality |
| B. | User Imagery |
| C. | Brand Image |
| D. | Brand symbol |
| Answer» B. User Imagery | |
| 20. |
Amul - Master Chef India , Dream 11 IPL , FBB Miss India are examples |
| A. | User Imagery |
| B. | Sponsorship |
| C. | Event |
| D. | Road Show |
| Answer» B. Sponsorship | |
| 21. |
____ has proposed the Big Five theory of brand personality. |
| A. | Richard Aaker |
| B. | . AmeySchiffman |
| C. | Jennifer Aaker |
| D. | David Loudon |
| Answer» C. Jennifer Aaker | |
| 22. |
Which one from the below is not a brand-related characteristic of brand personality. |
| A. | Country of origin |
| B. | Product Category |
| C. | Product Package |
| D. | Product Price |
| Answer» A. Country of origin | |
| 23. |
Maggi introducing atta noodles, no onion noodles, chicken noodle, cheese noodle. is the strategy of _____. |
| A. | Line extension |
| B. | Brand extension |
| C. | User Imagery |
| D. | Brand Identity |
| Answer» A. Line extension | |
| 24. |
Dove as a brand has leveraging; strategy Dove soap, Dove shampoo and conditioner, Dove body lotion. In this case Dove is known as ____ brand. |
| A. | Family brand |
| B. | Vertical extension strategy |
| C. | . Ad-hoc branding strategy |
| D. | Line extension |
| Answer» A. Family brand | |
| 25. |
It is one of the strategies of brand extension |
| A. | Maggi Noodle |
| B. | Maggie atta noodle |
| C. | Maggi oats noodle |
| D. | Maggi masala noodle |
| Answer» A. Maggi Noodle | |
| 26. |
Raymonds wish to enter women’s formal apparel. This leveraging strategy would be called____. |
| A. | Brand extension strategy |
| B. | Line extension strategy |
| C. | Co-branding |
| D. | Moving the brand up. |
| Answer» A. Brand extension strategy | |
| 27. |
Nike has expanded from running shoes to athletic shoes, athletic clothing, equipment strengthening its association to peak performance and sports in the process. This is an advantage of Line extension because |
| A. | Enhances Parent image |
| B. | Confuse customer |
| C. | Confuse Retailers |
| D. | Can dilute brand image |
| Answer» A. Enhances Parent image | |
| 28. |
______ is an arrangement that associates a single product or service with more than one brand name. |
| A. | Brand building |
| B. | Brand leveraging |
| C. | Co-branding |
| D. | Brand strategies |
| Answer» C. Co-branding | |
| 29. |
________is a long-term plan for the development of a successful brand in order to achieve specific goals. |
| A. | Brand building |
| B. | Brand Equity |
| C. | Brand strategy |
| D. | Brand |
| Answer» C. Brand strategy | |
| 30. |
In this stage of the brand analysis process companies need to establish who their primary and secondary audiences are. This is brand strategy _______analysis |
| A. | Customer |
| B. | Competitor |
| C. | Self- |
| D. | Advertising |
| Answer» A. Customer | |
| 31. |
In Competitor analysis When analyzing the competitors companies needs to establish their market position, brand position, __________ and brand personality |
| A. | Brand promise |
| B. | Brand strategy |
| C. | Brand leveraging |
| D. | Brand identity |
| Answer» A. Brand promise | |
| 32. |
At this stage of the brand analysis process involves analyzing current brand position/promise as well as the history, threats and values of the organization. It is ______ analysis |
| A. | Customer |
| B. | Competitor |
| C. | Self- |
| D. | Advertising |
| Answer» C. Self- | |
| 33. |
Lifebuoy Original, Lifebuoy silver, Lifebuoy Lemon fresh, Lifebuoy Total10 are all known as |
| A. | Multi Branding |
| B. | Multi product branding |
| C. | Mix branding |
| D. | Multi strategy |
| Answer» B. Multi product branding | |
| 34. |
_____________ is used when an organization uses one name for all its products: |
| A. | Multi Strategy |
| B. | . Multi branding strategy |
| C. | Multi product branding strategy |
| D. | . Mix branding |
| Answer» C. Multi product branding strategy | |
| 35. |
Multi product branding strategy is also known as: |
| A. | Blanket or family branding strategy |
| B. | Co- branding |
| C. | Brand licensing |
| D. | Generic branding |
| Answer» A. Blanket or family branding strategy | |
| 36. |
Brand ___________ is when a company changes a brand's status in the marketplace |
| A. | Repositioning |
| B. | Identity |
| C. | Strategy |
| D. | Leverage |
| Answer» A. Repositioning | |
| 37. |
Which brand repositioned themselves from a beauty soap to ' Germ Kill" soap ? |
| A. | Dove |
| B. | Pears |
| C. | Dettol |
| D. | Lifebuoy |
| Answer» C. Dettol | |
| 38. |
Vicks was repositioned from a cold rub to adult rub. This is an example of ________ repositioning |
| A. | Increase of users |
| B. | Increase of competitors |
| C. | Increase of product |
| D. | Increase of brand |
| Answer» A. Increase of users | |
| 39. |
Which company created baby shampoo for mothers as a part of their repositioning strategy to get new customers |
| A. | Proctor and Gamble |
| B. | Johnson and Johnson |
| C. | Hindustan Unilever |
| D. | Nestle |
| Answer» B. Johnson and Johnson | |
| 40. |
Odomos was promoted initially for Indoor and later for outdoors. This repositioning happened in order to |
| A. | Increase occasion for use |
| B. | Curb mosquito breeding |
| C. | Increase Dengue |
| D. | Increase malaria |
| Answer» A. Increase occasion for use | |
| 41. |
Milk maid repositioned itself from dairy whitener to |
| A. | Artificial sweetener |
| B. | Desert Ingredient |
| C. | Sugar enhancer |
| D. | Make sweets |
| Answer» A. Artificial sweetener | |
| 42. |
Dominant Cell phone brand in the mind of customer while mentioning the product category in the brand awareness pyramid is |
| A. | Oppo |
| B. | ViVO |
| C. | I phone |
| D. | MI |
| Answer» C. I phone | |
| 43. |
Brand recall may be tested into two forms : Aided recall |
| A. | Unaided recall |
| B. | Brand recall |
| C. | Brand recognition |
| D. | Unaware brand |
| Answer» A. Unaided recall | |
| 44. |
A brand association is anything "linked" in memory to a brand for example : |
| A. | TATA |
| B. | Ronald Macdonald |
| C. | Breeze |
| D. | Starbucks |
| Answer» B. Ronald Macdonald | |
| 45. |
________is a measure of the attachment that a customer has to a brand. |
| A. | Brand Association |
| B. | Brand Loyalty |
| C. | Brand equity |
| D. | Brand Promise |
| Answer» B. Brand Loyalty | |
| 46. |
Ferrari and Jaguar are very high in differentiation but extremely low in_______ |
| A. | Differentiation |
| B. | Knowledge, |
| C. | Relevance |
| D. | Esteem |
| Answer» C. Relevance | |
| 47. |
Under powergrid choose the eroding brand |
| A. | Nike |
| B. | Nimbooz |
| C. | Nutella |
| D. | Nokia |
| Answer» D. Nokia | |
| 48. |
The brand manager role first developed by __________ in the mid -1930’s. |
| A. | Johnson and Johnson |
| B. | HUL |
| C. | Procter & Gamble |
| D. | Nestle |
| Answer» C. Procter & Gamble | |
| 49. |
Strategic brand objective include |
| A. | Brand manager |
| B. | Range brand manager |
| C. | Brand Awareness |
| D. | CEO |
| Answer» C. Brand Awareness | |
| 50. |
Select the odd one out. |
| A. | Cadbury |
| B. | Surf |
| C. | Salt |
| D. | Nike |
| Answer» C. Salt | |
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