_ groups are groups that serve as a frame of reference for individuals in their purchase decisions.

Related MCQs

• Generally, the consumer’s purchase decision will be to buy the most preferred brand, but two factors can come between the purchase intention and the purchase decision. These two factors are best described as being:
• Generally, the consumer’s purchase decision will be to buy the most preferred brand, but two factors can come between the purchase intention and the purchase decision. What is one of these factors?
• Generally, the consumers purchase decision will be to buy the most preferred brand, but two factors can come between the purchase intention and the purchase decision.These Two factors are best described as being
• Generally, the consumer’s purchase decision will be to buy the most preferred brand, but two factors can come between the purchase intention and the purchase decision. These two factors are best described as being:
• “----------- is the action and decisions process or people who purchase goods and services for personal consumption.”
• A purchase involves many decisions, which include product type, brand, model, ________________ among other factors.
• “----------- is the action and decisions process or people who purchase goods and services for personal consumption.”
• “----------- is the action and decisions process or people who purchase goods and services for personal consumption.”
• If a person interacts on a regular basis with other individuals (with members of his or her family, with neighbours, or with co-workers whose opinions are valued), then these individuals can be considered as a_ group for that person. On
• In terms of consumer behaviour; culture, social class, and reference group influences have been related to purchase and _______________.