A purchase involves many decisions, which include product type, brand, model, ________________ among other factors.

Related MCQs

• Generally, the consumer’s purchase decision will be to buy the most preferred brand, but two factors can come between the purchase intention and the purchase decision. These two factors are best described as being:
• Generally, the consumer’s purchase decision will be to buy the most preferred brand, but two factors can come between the purchase intention and the purchase decision. What is one of these factors?
• Generally, the consumers purchase decision will be to buy the most preferred brand, but two factors can come between the purchase intention and the purchase decision.These Two factors are best described as being
• Generally, the consumer’s purchase decision will be to buy the most preferred brand, but two factors can come between the purchase intention and the purchase decision. These two factors are best described as being:
• Product knowledge refers to the amount of information a consumer has stored in memory about particular product classes, product forms, _________, models, and ways to purchase them.
• If the purchase is for a high-involvement product, consumers are likely to develop a high degree of ________________ so that they can be confident that the item they purchase is just right for them.
• When a consumers purchase a product for the first time and buys a small quantity than usual, this purchase would be considered as a ____________
• When a consumers purchase a product for the first time and buys a small quantity than usual, this purchase would be considered as a ____________
• In family decision making, _ are those family members who control the flow of information about a product/service thus influencing the decisions of other family members.
• Remembrance of good points that are related to choose a brand a compared to competing brand is called