_ influences diffucion process & is degree to which a new product is capable of being tried on a limited basis.

Related MCQs

• _ influences diffucion process & is degree to which a products benefits of attributes cn be tried of imagined or described to potencial customers.
• Several characteristics are especially important in influencing an innovation’s rate of adoption. _________ is the degree to which the innovation may be tried on a limited basis.
• Several characteristics are especially important in influencing an innovation’s rate of adoption. _________ is the degree to which the innovation may be tried on a limited basis.
• Several characteristics are especially important in influencing an innovation’s rate of adoption. _________ is the degree to which the innovation may be tried on a limited basis.
• Considering the major influences on business buyer behavior, as shown in a model in the text, under which influence stage would you expect to find the influences of authority, status, empathy, and persuasiveness?
• Considering the major influences on business buyer behavior, as shown in a model in the text, under which influence stage would you expect to find the influences of authority, status, empathy, and persuasiveness?
• Situational influences that have considerable effect on product and brand choice are ---- --------- , social features, time, task features and current conditions.
• ----------- is a person who, by some intentional or unintentional word or action, influences the buying decision, actual purchase and/or the use of product or service.
• A new product is a good, service, or idea that is perceived by some potential customers as new. Our interest is in how consumers learn about products for the first time and make the decision to buy them. This is called the _____.
• Product knowledge refers to the amount of information a consumer has stored in memory about particular product classes, product forms, _________, models, and ways to purchase them.