_ measure the rigidity counsumer has towards unfamiliar & information contrary to own established beliefs.

Related MCQs

• _ comprises of of beliefs towards, feelings towards and behavioral intentions towards some objects.
• People will forget much that they learn. They tend to retain information that supports their attitudes and beliefs. This is called _____.
• The consumer can obtain information from any of several sources. If the consumer were to obtain information from handling, examining, or using the product, then the consumer would have obtained the information by using a(n):
• The consumer can obtain information from any of several sources. If the consumer were to obtain information from handling, examining, or using the product, then the consumer would have obtained the information by using a(n)__________
• The component of attitude relating to beliefs and disbeliefs is called:
• A set of shared values, attitudes, beliefs, artefacts and other symbols is called:
• _ is defined as defined as a feeling of favorableness or unfavorableness that an individual has towards an object.
• _personalities prefer love and affection and so they move towards them and so they prefer known brands.
• According to Horney, _ personalities move towards others.
• _ is when an individual learns about his own culture.