_ is defined as defined as a feeling of favorableness or unfavorableness that an individual has towards an object.

Related MCQs

• _ comprises of of beliefs towards, feelings towards and behavioral intentions towards some objects.
• A consumer feeling that the brand they have already purchased may not have been the right purchase is experiencing what?
• _ are the features of an individual or tendency of an individual in a particular manner.
• _ measure the rigidity counsumer has towards unfamiliar & information contrary to own established beliefs.
• depending on the extent to which the group structure, the members' roles, and the group's purpose are clearly defined. If a group has a highly defined structure, it is considered to be a _ group.
• _personalities prefer love and affection and so they move towards them and so they prefer known brands.
• According to Horney, _ personalities move towards others.
• Any individual who purchases goods and services from the market for his/her end-use is called a..................
• -------------- refers to how an individual perceives a particular message
• ________________ is one of the most basic influences on an individual’s needs, wants, and behaviour.