_ comprises of of beliefs towards, feelings towards and behavioral intentions towards some objects.

Related MCQs

• _ measure the rigidity counsumer has towards unfamiliar & information contrary to own established beliefs.
• _____ describes a person’s relatively consistent evaluations, feelings, and tendencies toward an object or idea.
• _ component of the tri component theory of attitudes,consists of a person’s feelings, sentiments, and emotions for a particular brand or product.
• The component of attitude relating to beliefs and disbeliefs is called:
• A set of shared values, attitudes, beliefs, artefacts and other symbols is called:
• People will forget much that they learn. They tend to retain information that supports their attitudes and beliefs. This is called _____.
• _personalities prefer love and affection and so they move towards them and so they prefer known brands.
• Learned predispositions to respond to an object or class of objects in a consistently favourable or unfavourable way is the definition of:
• For the marketing manager, social class offers some insights into consumer behavior and is potentially useful as a ___________________.
• --------- (consumer role) is the individual who determines that some need or want is not being fulfilled and authorises a purchase to rectify the situation.