McqMate
| Q. |
Average frequency |
| A. | Gives the number of times people our target audience are exposed to a media vehicle. |
| B. | Gives the average number of times people or households in our target audience are exposed to a media vehicle. |
| C. | Number of times message repeated |
| D. | Average Number of times message repeated |
| Answer» B. Gives the average number of times people or households in our target audience are exposed to a media vehicle. | |
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Media Planning and Buying