_____ isthe total weight of a specific media schedule, computed by multiplying the reach, expressed as a percentage of the population, by the average frequency.

Related MCQs

• ______ is a brand's or group of brands' advertising weight expressed as a percentage of a defined total market or market segment in a given time period. The weight is usually defined in terms of expenditure, ratings, pages, poster sites  etc.
• The sum of the reach number of specific media vehicles in a given media plan gives the _______
• To determine _____, a market’s brand sales percentage is divided by the total population percentage of that market multiplied by 100.
• Media planning process for determining the most ______ of media for achieving a set of media objectives
• If reach is 80 and frequency is 4 calculate GRP
• If the reach 50 and frequency is 15, what is the GRP?
• If the reach 30 and frequency is 25, what is the GRP?
• If the reach 30 and frequency is 25, what is the GRP?
• If reach is 40 and frequency is 5 calculate GRP
• If the reach 90 and frequency is 12, what is the GRP?