______are a summation of exposures of the target audience to media vehicles in a media plan.

Related MCQs

• The total number of potential exposures (audience size by the number of times the ad message is used during a period).
• The sum of the reach number of specific media vehicles in a given media plan gives the _______
• ______indicates a percentage of target audience who is exposed at least once in a given period to a particular media vehicle. It does not matter how many times they actually see or hear the ad message.
• _____indicates the number of times people in the target audience are exposed to a media vehicle during a given period of time.
• __________ indicates a percentage of target audience who is exposed atleast once in a given period to a particular media vehicle.
• ________ gives the average number of times people or households in our target audience are exposed to a media vehicle.
• _______________based on the medium's total audience (ad cost divided by the number of thousands of people in the audience)
• Target Audience
• If AEC is 30000, CPRP is 900, calculate % of target audience
• If AEC is 30000, CPRP is 900, calculate % of target audience