The sum of the reach number of specific media vehicles in a given media plan gives the _______

Related MCQs

• ______are a summation of exposures of the target audience to media vehicles in a media plan.
• _____ isthe total weight of a specific media schedule, computed by multiplying the reach, expressed as a percentage of the population, by the average frequency.
• The more media vehicles used with lots of different programs with more messages leaves the consumers in a ___________
• ________ gives the average number of times people or households in our target audience are exposed to a media vehicle.
• Media mix has to reach _____.
• There should be an attempt in the media objectives to balance the reach and
• Media planning process for determining the most ______ of media for achieving a set of media objectives
• This gives specific date(s) on which the ad is to be published, the rate at which it is to be published, and production details
• _____ order gives specific date(s) on which the ad is to be published, the rate at which it is to be published, and production details preparatory to the publishing of the ad.
• _____indicates the number of times people in the target audience are exposed to a media vehicle during a given period of time.