A consumer can collect information from

Related MCQs

• Once a company knows a consumer’s preferences, the company can predict, without asking the consumer directly, what other products or services that consumer might enjoy through ___________.
• The "pyramid of consumer behaviour" illustrates the focus of several disciplines when studying consumer behaviour. Focus on the individual's consumer behaviour (such as how one reads certain sections of a magazine) is termed:
• Consumer behavior differs when you are installing a fire protection system for your warehouse full of steel desks and when you are purchasing a fire protection system for your home, which is full of irreplaceable antiques. Which situational influence explains this consumer behavior?
• Current consumer research is likely to include attention to the "dark side" of consumer behaviour. This growing emphasis refers to the fact that:
• If a consumer has discomfort caused by post purchase conflict, the consumer is experiencing:
• __________ refers to the information a consumer has stored in their memory about a product or service.
• The last stage of consumer decision making process is
• __________ are factors that have been shown to affect consumer behavior.
• The reason that higher prices may not affect consumer buying is _______________.
• In studying consumer behaviour, it is often useful to categorize people on the basis of some similarity. Descriptions such as age, gender, income, or occupation are called: