Q.

Parental yielding is when:

A. A parent makes all purchases on behalf of a child.
B. A parent is influenced by a child's request and 'surrenders'.
C. A parent passes responsibility for purchases for children to another parental decision-maker.
D. none of the above
Answer» B. A parent is influenced by a child's request and 'surrenders'.
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Consumer Behavior (for MBA)

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