Being the first firm to market a product successfully in an emerging market often leads to what is called the _____________________.

Related MCQs

• Procter & Gamble (P&G) used the Internet in the new product development of Whitestrips, a teeth-brightening product. Based on this experience, P&G:
• In studying consumer behaviour, it is often useful to categorize people on the basis of some similarity. Descriptions such as age, gender, income, or occupation are called:
• When consumers are making buying decisions, some observers have said that their behaviour resembles acting in a play, complete with lines, props, even costumes. They may alter their consumption decisions depending upon the part they are playing at the time. This view of consumer behaviour is often called:
• Recently marketers have come to realize the value of what is being called relationship marketing. In marketing terms, it means:
• Probably the most important factor to the success of an innovation is its perceived _____________________, that is, the extent to which it is viewed as providing clear benefits for the target market that are superior to those offered by competitive market offering.
• The price of products and services often influence whether _______________, and, if so, which competitive offering is selected.
• The stage in the adoption process where the consumer considers whether trying the new product makes sense is called:
• Mental process in which customer ends up as buyer of a new product is called
• Which type of group's presumed perspectives or values are being used by an individual as the basis for his or her current behavior?
• According to brand personality traits, 'sophistication' is concluded as brand being