Procter & Gamble (P&G) used the Internet in the new product development of Whitestrips, a teeth-brightening product. Based on this experience, P&G:

Related MCQs

• Bill thought he had received the best deal on his new car. Shortly after the purchase, Bill started to notice certain disadvantages of his new car as he learned more about other cars available. Bill is experiencing ________.
• _____________ describes changes in an individual's behaviour arising from experience.
• The stage in the adoption process where the consumer considers whether trying the new product makes sense is called:
• Mental process in which customer ends up as buyer of a new product is called
• The consumers' five steps of adopting a new product refer to which of the following?
• Darla considers herself to be a gourmet, and she has dined at many of the finest restaurants in the United States. On a recent trip to New Orleans, she refused to eat at a restaurant that was purported to have some of the best Cajun food because it had oil cloth and plastic flowers on the tables. Which situational influence explains Darla's refusal to eat at this restaurant?
• Blake is in the process of buying a new car. He is highly involved in the purchase and perceives significant differences among his three favourite models. Blake's next step is most likely to be ________.
• James recently purchased a new car, however now he is worried about whether he made the right decision. Consumer behaviourists have a term for this state of mind. What is it?
• Those who seek out new intellectual experiences are called:
• In 'adoption process for new products’, customer seek information in the