The price of products and services often influence whether _______________, and, if so, which competitive offering is selected.

Related MCQs

• Probably the most important factor to the success of an innovation is its perceived _____________________, that is, the extent to which it is viewed as providing clear benefits for the target market that are superior to those offered by competitive market offering.
• ________ can influence the consumers’ thoughts about products.
• Marketers use various mythical creatures and personalities, such as the Pillsbury Doughboy or Sasquatch, to create an identity for their products. The personalities become well-known in popular culture, and are effective representatives for their products. Such figures are called:
• Tendency of difficult understanding related to use of market offering is called
• Once a company knows a consumer’s preferences, the company can predict, without asking the consumer directly, what other products or services that consumer might enjoy through ___________.
• Consumer behavior differs when you are installing a fire protection system for your warehouse full of steel desks and when you are purchasing a fire protection system for your home, which is full of irreplaceable antiques. Which situational influence explains this consumer behavior?
• Darla considers herself to be a gourmet, and she has dined at many of the finest restaurants in the United States. On a recent trip to New Orleans, she refused to eat at a restaurant that was purported to have some of the best Cajun food because it had oil cloth and plastic flowers on the tables. Which situational influence explains Darla's refusal to eat at this restaurant?
• The expanded view of the exchange which includes the issues that influence the consumer before, during, and after a purchase is called:
• Which of the following will influence an individual's perceptions?
• Which of the following would correctly be labelled as a cultural factor that would influence consumer behaviour?