Probably the most important factor to the success of an innovation is its perceived _____________________, that is, the extent to which it is viewed as providing clear benefits for the target market that are superior to those offered by competitive market offering.

Related MCQs

• The __________________ of an innovation refers to the extent to which the innovation is consistent with present needs, motives, values, beliefs, and behaviors.
• The price of products and services often influence whether _______________, and, if so, which competitive offering is selected.
• _______________________ or consumers' ability to try out an innovation without incurring risk to valued resources (financial, esteem, status, time, information), is another factor critical to successful diffusion of innovations.
• It important for marketers to devise communications that offer _______________, and are placed in media that consumers in the target market are likely to use.
• Tendency of difficult understanding related to use of market offering is called
• The ________________ refers to the spread of an innovation from its creative source across space and time.
• Tendency to which results of innovation are communicated to others is classified as
• Tendency to which experiences of potential customers fits with innovation is called
• Maslow's hierarchy of needs, food, water, sleep, and to an extent, sex, are considered _____ motives.
• The two key factors limiting the use of personalization to more precisely target marketing efforts to individual customers are: