Highly involved consumer buying behavior while perceiving significant differences between brands is called

Related MCQs

• Highly involved consumer buying behavior and customers perceive fewer differences among brands is called
• Less involved consumer buying behavior in which customers perceive few difference between brands is called
• Blake is in the process of buying a new car. He is highly involved in the purchase and perceives significant differences among his three favourite models. Blake's next step is most likely to be ________.
• Consumer behavior differs when you are installing a fire protection system for your warehouse full of steel desks and when you are purchasing a fire protection system for your home, which is full of irreplaceable antiques. Which situational influence explains this consumer behavior?
• Types of consumer buying behavior are
• The "pyramid of consumer behaviour" illustrates the focus of several disciplines when studying consumer behaviour. Focus on the individual's consumer behaviour (such as how one reads certain sections of a magazine) is termed:
• Once a company knows a consumer’s preferences, the company can predict, without asking the consumer directly, what other products or services that consumer might enjoy through ___________.
• When consumers are making buying decisions, some observers have said that their behaviour resembles acting in a play, complete with lines, props, even costumes. They may alter their consumption decisions depending upon the part they are playing at the time. This view of consumer behaviour is often called:
• The whole sellers and retailers buying behavior is classified as
• The stage in buying behavior which follows the reviews of supplier proposals by business buyer is