

McqMate
Q. |
Blake is in the process of buying a new car. He is highly involved in the purchase and perceives significant differences among his three favourite models. Blake's next step is most likely to be ________. |
A. | opinion leadership |
B. | evaluation of alternatives |
C. | postpurchase behavior |
D. | purchase decision |
Answer» B. evaluation of alternatives |
View all MCQs in
Consumer Behavior (for MBA)No comments yet