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| Q. | Blake is in the process of buying a new car. He is highly involved in the purchase and perceives significant differences among his three favourite models. Blake's next step is most likely to be ________. | 
| A. | opinion leadership | 
| B. | evaluation of alternatives | 
| C. | postpurchase behavior | 
| D. | purchase decision | 
| Answer» B. evaluation of alternatives | |
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