Market segmentation is the process of:

Related MCQs

• An ______ is best described by stating it is any business that is independently owned and operated and is not dominate in its market.
• A/An ______ is best described by stating it is any business that is independently owned and operated and is not dominate in its market.
• _______ is a one- to two-page overview of the business, its business model, market, expectations, and immediate goals.
• Which one of the following is an important source of idea generation due to their familiarity with the needs of market?
• What is a target market?
• Charging the highest price the market will bear is called which of these?
• Goods or services reach the market place through ________.
• Which of the following shows the process of creating something new?
• What are the missing words in the following definition: 'The management of regular marketing can be characterized by a careful planning process which is informed by _____ _____ to guide the selection of target markets and the composition of a marketing mix with which to position products competitively within the marketplace.
• The initial stages of the entrepreneurial process are generating new business ideas (i.e. creativity and innovation) and recognizing opportunities that have the potential for exploitation (i.e. evaluation and selection).