[Solved] For any company looking to expand internationally, be it first-time exporter or a major multinational, a fundamental question has been, and continues to be:

Q.	For any company looking to expand internationally, be it first-time exporter or a major multinational, a fundamental question has been, and continues to be:
A.	New Market, New Product
B.	New Market, Same Product
C.	The extent to which the marketing mix should or can be standardized across the countries in which the firm operates
D.	PDI, PDV
Answer» C. The extent to which the marketing mix should or can be standardized across the countries in which the firm operates

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