McqMate
Q. |
Which of the following is a marketing problem caused by intangibility? |
A. | Services have no costs of goods sold. |
B. | The consumer is involved in the production process. |
C. | Other consumers are involved in the production process. |
D. | Service standardization and quality control are difficult to achieve. |
Answer» B. The consumer is involved in the production process. |
View all MCQs in
Services MarketingNo comments yet