Services are delivered within the marketing environment. The macro‐environment can be analysed using which of the following tools?

Related MCQs

• Services can be meaningfully analysed by using a five-category classification scheme including type of market, degree of labour-intensiveness, degree of customer contact, skill of service provider, and
• The technological environment affects a company and its products and services. Information technology is capable of providing service outcomes which are:
• Which of the following is not a consideration in deciding the marketing channel for services?
• The demand for services marketing knowledge has increased for all of the following reasons except:
• Standardized and customized flow of activities, simple and complex number of steps and customer involvement by which a service is delivered is called……..
• Standardized and customized flow of activities, simple and complex number of steps and customer involvement by which a service is delivered is called
• The characteristic of services marketing that it cannot be saved, stored, resold, or returned is known as:
• Services marketing area is an attractive area of study in India because:
• The marketing services agencies includes
• The marketing services agencies