Q.

The main characteristic of Service is________

A. Non-existence
B. Balanced scorecard
C. Age and Lifecycle
D. Intangibility
Answer» D. Intangibility
Explanation: Intangibility is a key characteristic of services, meaning that services cannot be seen, touched, or owned like physical products. This makes it challenging for customers to evaluate the service before purchase, highlighting the unique nature of service marketing.
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Music & Ads
9 months ago

Intangibility
Majority of the answers in the MCQ is incorrect...someone should review and fix this
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McqMate
9 months ago

I will review this as soon as possible.
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