

McqMate
Q. |
The main characteristic of Service is________ |
A. | Non-existence |
B. | Balanced scorecard |
C. | Age and Lifecycle |
D. | Intangibility |
Answer» D. Intangibility | |
Explanation: Intangibility is a key characteristic of services, meaning that services cannot be seen, touched, or owned like physical products. This makes it challenging for customers to evaluate the service before purchase, highlighting the unique nature of service marketing. |
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Services Marketing