Airlines can try to influence demand for their products and control the perishability characteristic of service by:

Related MCQs

• Which of the following features separate services from products? i. Perishability ii Intangibility iii Reliability iv Inseparability
• The perishability-related strategy that may sometimes be associated with consumer feelings that the service firm may be attempting to distance itself from consumers is:
• Successful service companies focus their attention on both their customers and their employees.They understand ___________________, which links service firm profits with employee
• Low cost airlines have changed the face of airline travel in India. In this scenario, which of the followings strategies cannot be considered as a good marketing strategy for an airline like Air Sahara?
• Low cost airlines have changed the face of airline travel in India. In this scenario, whichof the followings strategies cannot be considered as a good marketing strategy for anairline like Air Sahara?
• The ability of the service provider and his employees to use their knowledge and courteous behavior to instill trust and confidence in customers regarding the service is referred to as: -
• The Perceived Service Quality means that the perceived or experienced service is not consistent with the expected service. This gap results in the following: Which one is NOT true?
• Part of the problem when transforming from full-service to self-service is that businesses tend toforget why customers might prefer using full-service options in the first place. This is consistent withwhich of the following guidelines for increasing customer participation:
• The Perceived Service Quality means that the perceived or experienced service is not consistentwith the expected service. This gap results in the following: Which one is NOT true?
• In the service system, customers may specify their needs and expectations to the service provider. Such specifications are called