The additional consumer service and benefits built around the actual product is known as

Related MCQs

• If the marketing department for a tutoring service hires a class of graduate students to conduct and tabulate research on consumer rankings of its educational offerings, the tutoring service is increasing its productivity through:
• The Perceived Service Quality means that the perceived or experienced service is not consistent with the expected service. This gap results in the following: Which one is NOT true?
• Part of the problem when transforming from full-service to self-service is that businesses tend toforget why customers might prefer using full-service options in the first place. This is consistent withwhich of the following guidelines for increasing customer participation:
• The Perceived Service Quality means that the perceived or experienced service is not consistentwith the expected service. This gap results in the following: Which one is NOT true?
• An imbalance between a consumer's actual and desired state in which recognition that a gap or problem needs resolving is called
• In the absence of a physical product, service providers need to consider the use of______________ that enable customers to make a judgment on the service quality.
• The intangible aspect of a service spring forth for which of the following service product levels?
• In the absence of a physical product, service providers need to consider the use of ______ that enable customers to make a judgment on the service quality.
• A ___________ is a form of product that consists of activities, benefits, orsatisfactions offered for sale that are essentially intangible and do not result in the ownership ofanything.
• The appearance of the production facilities and the interpersonal skills of actual service providers are critical in __________ services.