Listing alternatives that will solve the problem at hand and determining the characteristics of each occurs during which stage of the final consumer’s decision process?

Related MCQs

• Benchmarking is a process of comparison between the performance characteristics of separate, often competingorganization, intended to enable each participant to improve its own performance in the marketplace. Theprocess of benchmarking involves five steps. Which one of the following is the fourth step in the process of benchmarking?
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