The technological environment affects a company and its products and services. Information technology is capable of providing service outcomes which are:

Related MCQs

• A service organization can deliver quality service to its customers if it follows a systematic method in identifyingthecustomers‘ needs. Christopher Lovelock suggested that the various supplementary services offered acrossvarious industries can be grouped into eight categories. Which of the following is not one of these categories?
• Services are delivered within the marketing environment. The macro‐environment can be analysed using which of the following tools?
• Service providers are afraid of providing unconditional service guarantees as
• Companies are now offering services like selling and delivering products over the internet. What is this kind of business service known as?
• If the marketing department for a tutoring service hires a class of graduate students to conduct and tabulate research on consumer rankings of its educational offerings, the tutoring service is increasing its productivity through:
• A problem encountered by service companies that change high-contact services into lowcontact services is that the
• The Perceived Service Quality means that the perceived or experienced service is not consistent with the expected service. This gap results in the following: Which one is NOT true?
• The Perceived Service Quality means that the perceived or experienced service is not consistentwith the expected service. This gap results in the following: Which one is NOT true?
• Part of the problem when transforming from full-service to self-service is that businesses tend toforget why customers might prefer using full-service options in the first place. This is consistent withwhich of the following guidelines for increasing customer participation:
• Which of the following features separate services from products? i. Perishability ii Intangibility iii Reliability iv Inseparability