Q.

Early adopters, of which opinion leaders are large comprised, tend to be:

A. Generalized; that is, they tend to lead the group on most issues
B. More likely to buy new products before their friends do and voice their opinions about them
C. From the upper class; people from other classes are more likely to be followers
D. Quiet, withdrawn people who don't make fashion statements or take risks easily
Answer» B. More likely to buy new products before their friends do and voice their opinions about them
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