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Q. |
Early adopters, of which opinion leaders are large comprised, tend to be: |
A. | Generalized; that is, they tend to lead the group on most issues |
B. | More likely to buy new products before their friends do and voice their opinions about them |
C. | From the upper class; people from other classes are more likely to be followers |
D. | Quiet, withdrawn people who don't make fashion statements or take risks easily |
Answer» B. More likely to buy new products before their friends do and voice their opinions about them |
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