Low cost airlines have changed the face of airline travel in India. In this scenario, whichof the followings strategies cannot be considered as a good marketing strategy for anairline like Air Sahara?

Related MCQs

• Low cost airlines have changed the face of airline travel in India. In this scenario, which of the followings strategies cannot be considered as a good marketing strategy for an airline like Air Sahara?
• Airlines can try to influence demand for their products and control the perishability characteristic of service by:
• Which of the following is not a type of positioning strategy used in service marketing?
• The characteristic of services marketing that it cannot be saved, stored, resold, or returned is known as:
• Which of the following strategies increases the supply of service available to consumers?
• Which of the following strategies increases the supply of service available to consumers?
• Which one of the following strategies is used to alter consumer demand?
• Which amongst the following is not true regarding the promotional strategies of services?
• __________cost refers to the product’s purchase cost plus the discounted cost of maintenanceand repair less the discounted salvage value
• Services marketing area is an attractive area of study in India because: