_____________ occurs when a company intentionally uses services as the stage, and goods as the props, to engage individual customers in a way that creates a memorable event.

Related MCQs

• Services are typically produced and consumed simultaneously. This is an example of the ________characteristic of services.
• A triangle of Company, Customers, Employees, Internal Marketing, External Marketing communications and Interactive marketing is known as…………..
• Services can not be stored. This describes the ___________characteristic of services. a.
• Which of the following statements about the pricing of services (compared to the pricing of goods) is false?
• Of the four unique service characteristics that distinguish goods from services, the one that is the primary source of the other three characteristics is:
• Successful service companies focus their attention on both their customers and their employees. They understand ___________________, which links service firm profits with employee and customer satisfaction.
• All human actors who play a part in service delivery and thus influence the buyers perceptions : namely , the firms personnel,, the customer and other customers in the service environment.
• ____________ is a tool for simultaneously depicting the service process , the points of customer contact and the evidence of service from the customers point of view .
• In the absence of a physical product, service providers need to consider the use of______________ that enable customers to make a judgment on the service quality.
• Charging customers different prices for essentially the same service is called