Focusing the firms marketing efforts toward the existing customer base is called

Related MCQs

• A triangle of Company, Customers, Employees, Internal Marketing, External Marketing communications and Interactive marketing is known as…………..
• Top firms audit service performance by collecting measurements to probe customer satisfiers and dis satisfiers.
• All human actors who play a part in service delivery and thus influence the buyers perceptions : namely , the firms personnel,, the customer and other customers in the service environment.
• If a firm is practicing ____________________, the firm is training and effectively motivating its customer-contact employees and all of the supporting service people to work as a team to provide customer satisfaction.
• The pursuit of new customers, as opposed to the retention of existing ones, is called
• The services a customer expects are called the ______service package.
• Standardized and customized flow of activities , simple and complex number of steps and customer involvement by which a service is delivered is called –
• Services that occur without interruption, confusion, or hassle to the customer is called
• The unique service characteristic that reflects the interconnection between the service firm and its customer is called
• Successful service companies focus their attention on both their customers and their employees. They understand ___________________, which links service firm profits with employee and customer satisfaction.