The pursuit of new customers, as opposed to the retention of existing ones, is called

Related MCQs

• Focusing the firms marketing efforts toward the existing customer base is called
• Charging customers different prices for essentially the same service is called
• A triangle of Company, Customers, Employees, Internal Marketing, External Marketing communications and Interactive marketing is known as…………..
• _____________ occurs when a company intentionally uses services as the stage, and goods as the props, to engage individual customers in a way that creates a memorable event.
• Successful service companies focus their attention on both their customers and their employees. They understand ___________________, which links service firm profits with employee and customer satisfaction.
• All human actors who play a part in service delivery and thus influence the buyers perceptions : namely , the firms personnel,, the customer and other customers in the service environment.
• ____________ is a tool for simultaneously depicting the service process , the points of customer contact and the evidence of service from the customers point of view .
• In the absence of a physical product, service providers need to consider the use of______________ that enable customers to make a judgment on the service quality.
• The mental energy spent by customers to acquire service is referred to as_____.
• The services a customer expects are called the ______service package.