Service consumers tend to be more brand loyal than goods consumers because

Related MCQs

• Service consumers tend to be more brand loyal than goods consumers because
• Which of the following strategies increases the supply of service available to consumers?
• Successful service companies focus their attention on both their customers and their employees. They understand ___________________, which links service firm profits with employee and customer satisfaction.
• _ _________ is the environment in which the service is delivered and where the firm and customer interact and any tangible components that facilitates performance or communication of the service.
• All human actors who play a part in service delivery and thus influence the buyers perceptions : namely , the firms personnel,, the customer and other customers in the service environment.
• ____________ is a tool for simultaneously depicting the service process , the points of customer contact and the evidence of service from the customers point of view .
• In the absence of a physical product, service providers need to consider the use of______________ that enable customers to make a judgment on the service quality.
• The unique service characteristic that reflects the interconnection between the service firm and its customer is called
• Of the four unique service characteristics that distinguish goods from services, the one that is the primary source of the other three characteristics is:
• Ranking from highest to lowest, the countries with the largest service sector employment are: