When initiating price changes the company must anticipate possible reactions from both buyers and competitors.

Related MCQs

• A firm that bases its price on how it thinks the competitors will price, rather than on its own costs or demand, in order to win a contract is most likely using
• ………………………..refers to the way a service provider and his employees anticipate what the customers want and provide them before they ask for service to make them delighted and surprised.
• Marketing decision makers in a firm must constantly monitor competitors' activities-their products, prices, distribution, and promotional efforts-because
• When a firm sets a very low price for one or more of its products with the intention of driving its competitors out of business.
• When a firm sets a very low price for one or more of its products with a view to drive its competitors out of market is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
•   pricing is the approach of setting a low initial price in order to attract a large number of buyers quickly and win a large market share.
• A price reduction to buyers who pay their bills promptly is called.
• A price reduction to buyers who pay their bills promptly is called.
• A price reduction to buyers who pay their bills promptly is called ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
• The process of setting a low initial price for attracting a large number of buyers quickly to cover a large market share is known as