Marketing decision makers in a firm must constantly monitor competitors' activities-their products, prices, distribution, and promotional efforts-because

Related MCQs

• Method of managing promotional budget to match outlays of competitors is called
• A firm has decided to alter its pricing and promotional strategies in response to slower than expected job growth and declining personal incomes. The firm is responding to changes in its:
• When a firm sets a very low price for one or more of its products with the intention of driving its competitors out of business.
• When a firm sets a very low price for one or more of its products with a view to drive its competitors out of market is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
• Makers of televisions, cameras, tires, furniture, and major appliances normally use which of the following distribution channel forms?
• When a new product arrives in the market with higher quality, higher value and new features better than its competitors. Such products are known as
• Promotional mix strategy in which advertisement and promotions are made to final customers to induce them to buy products is classified as
• When initiating price changes the company must anticipate possible reactions from both buyers and competitors.
• Sigma-Sunco has decided to introduce its new sunscreen eye drops in a limited market consisting of only two cities and closely monitor the reactions of potential customers to the product and marketing program. This is called
• A firm that bases its price on how it thinks the competitors will price, rather than on its own costs or demand, in order to win a contract is most likely using