pricing is the approach of setting a low initial price in order to attract a large number of buyers quickly and win a large market share.

Related MCQs

• The process of setting a low initial price for attracting a large number of buyers quickly to cover a large market share is known as
• The optional-feature pricing, captive-product pricing, product-bundling pricing and byproduct pricing are considered as the techniques of
• A firm that bases its price on how it thinks the competitors will price, rather than on its own costs or demand, in order to win a contract is most likely using
• ……………………pricing means assigning a low price tag for a product and providing the benefits of low-cost mass production to the customers.
• Introducing a product at low price and increasing the price once the brand succeeds is known as …………. Pricing.
• ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ price refers to the high initial price charged when a new product is introduced in the market.
• _________________________ outline the planned price, marketing budget, distribution and describe the target market, planned product positioning, profit goals, market share, sales for the first few years.
• To maximize market share, a firm may use _____________ pricing, which is based on the theory that as sales volume increases, unit costs will decrease.
• The product mix pricing technique through which companies develop product lines for pricing instead of single products is classified as
• When initiating price changes the company must anticipate possible reactions from both buyers and competitors.