The process of setting a low initial price for attracting a large number of buyers quickly to cover a large market share is known as

Related MCQs

•   pricing is the approach of setting a low initial price in order to attract a large number of buyers quickly and win a large market share.
• ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ price refers to the high initial price charged when a new product is introduced in the market.
• _________________________ outline the planned price, marketing budget, distribution and describe the target market, planned product positioning, profit goals, market share, sales for the first few years.
• Introducing a product at low price and increasing the price once the brand succeeds is known as …………. Pricing.
• When a firm sets a very low price for one or more of its products with a view to drive its competitors out of market is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
• ……………………pricing means assigning a low price tag for a product and providing the benefits of low-cost mass production to the customers.
• ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ is the practice of charging a low price right down from the beginning to stimulate the growth of the market.
• Setting price on the basis of the demand for the product is known as……
• Setting price on the basis of the competition for the product is known as……….
• Setting price on the basis of the total cost per unit is known as……