RACE is a practical framework to help marketers manage and improve the commercial value gained from digital marketing. The term stands for Reach, Act, C, Engage. What does 'C' refer to?

Related MCQs

• Before developing any type of strategy, a management team needs to agree the process they will follow for generating and then implementing the strategy. A framework that gives a logical sequence to follow to ensure inclusion of all key activities of an ebusiness strategic development is generally known as:
• Advantages of B2C commerce are (i) Business gets a wide reach to customers (ii) Payment for services easy (iii) Shop can be open 24 hours a day seven days a week (iv) Privacy of transaction always maintained
• …………………..is the buying and selling of goods and services through wireless handled devices such as cellular phone and Personal Digital Assistants
• ………………is a commercial process that includes production, distribution, sales or delivery of goods and services through electronic means
• ………………is a commercial process that includes production, distribution, sales or delivery of goods and services through electronic means
• ………………is any transaction, involving the transfer or rights to use goods and services, which is initiated and or completed by using mobile access to computer mediated networks with the help of an electronic device.
• ……………………is basically a TV commercial that runs in the browser window.
• These types of commercial Internet service providers are the most widely used
• The information Technology Act [IT ACT] came into effect on
• The information Technology Act [IT ACT] came into effect on