The ________ of the product mix refers to how closely related the various product lines are in end use, production requirements, distribution channels, or some other way.

Related MCQs

• The major four elements of distribution mix are channels of distribution, transportation, Warehousing, and -------
• The concept of product mix which refers to wide range of product lines carried by the company is classified as
• The product mix pricing technique through which companies develop product lines for pricing instead of single products is classified as
• In marketing channels, conflict occurs in marketing channels working at same level is classified as
• The use of price points for reference to different levels of quality for a company's related products is typical of which product-mix pricing strategy?
• The ________ of a product mix refers to how many variants are offered of each product in the line.
• Newsletters, catalogues, and invitations to organization-sponsored events are most closely associated with the marketing mix activity of:
• The four elements; channels of distribution ,transportation, warehousing and inventory constitute ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
• In marketing intermediaries, way of distribution in which few dealers distribute company's product in selective territories is classified as
• In ________ marketing, the seller engages in the mass production, mass distribution, and mass promotion of one product for all buyers.