In ________ marketing, the seller engages in the mass production, mass distribution, and mass promotion of one product for all buyers.

Related MCQs

• The four Ps represent the sellers’ view of the marketing tools available for influencing buyers. From a buyer’s point of view, each marketing tool is designed to deliver a customer benefit. Robert Lauterborn suggested that the sellers’ four Ps correspond to the customers’ four Cs. The four Cs are                 .
• The _______________________ is the specific mix of advertising, personal selling, sales promotion, public relations, and direct marketing tools that the company uses to pursue its advertising and marketing objectives.
• The ________ of the product mix refers to how closely related the various product lines are in end use, production requirements, distribution channels, or some other way.
• A ____________ policy means that a firm sets one price for all buyers in a given product or service line.
• Promotion mix includes Sales Promotion, Personal Selling, Advertising and
• The process that turns marketing strategies and plans into marketing actions in order to accomplish strategic marketing objectives is called ______________
• _________________________ outline the planned price, marketing budget, distribution and describe the target market, planned product positioning, profit goals, market share, sales for the first few years.
• Marketing channel that involves no intermediaries to make their products available to final buyers is classified as
• Marketing channel that involves no intermediaries to made their products available to final buyers is classified as
• In marketing intermediaries, way of distribution in which few dealers distribute company's product in selective territories is classified as