The ________ of a product mix refers to how many variants are offered of each product in the line.

Related MCQs

• The concept of product mix which refers to wide range of product lines carried by the company is classified as
• The ________ of the product mix refers to how closely related the various product lines are in end use, production requirements, distribution channels, or some other way.
• The total length of each product line is divided by number of product lines which is carried by the company to calculate
• The product mix pricing technique through which companies develop product lines for pricing instead of single products is classified as
• Identifying and providing different marketing mix for each of the segments is known as……….
• An organisation directs its marketing efforts at two or more segments by developing a marketing mix for each segment.
• Identifying and providing different marketing mix for each of the segments is known as……….
• An organisation directs its marketing efforts at two or more segments by developing a marketing mix for each segment.
• Under ‐‐‐‐‐‐‐‐‐‐‐‐‐‐ marketing strategy, market segments are identified and a different marketing mix is developed for each of the segments.
• In the product mix, the company producing the toothpaste, paper products, detergents and bathing soap bars is classified as