![Mcqmate logo](https://mcqmate.com/images/logos/logo-black.png)
![Mcqmate logo](https://mcqmate.com/images/logos/logo-white.png)
McqMate
Q. |
Sigma-Sunco has decided to introduce its new sunscreen eye drops in a limited market consisting of only two cities and closely monitor the reactions of potential customers to the product and marketing program. This is called |
A. | Diffusion analysis |
B. | Use test |
C. | Concept test |
D. | Test marketing |
Answer» D. Test marketing |
View all MCQs in
Marketing ManagementNo comments yet