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190+ Agricultural and Rural Marketing Solved MCQs

These multiple-choice questions (MCQs) are designed to enhance your knowledge and understanding in the following areas: Bachelor of Commerce (B Com) .

Chapters

Chapter: Unit 1
1.

Which organisation deals with training, research, consultancy and education in Agricultural Marketing under the Department of Agriculture, Co-operation and Farmers Welfare (DAC&FW):

A. Department of Agriculture Research and Education (DARE)
B. National Institute of Agricultural Marketing (NIAM)
C. Department of Animal Husbandry, Dairying and Fisheries (DAHD&F)
D. Small Farmers Agribusiness Consortium (SFAC)
Answer» B. National Institute of Agricultural Marketing (NIAM)
2.

Directorate of Marketing and Inspection (DMI) is an attached Office of which among the following ministries?

A. Ministry of Commerce
B. Ministry of Finance
C. Ministry of Agriculture
D. Ministry of Food Processing
Answer» C. Ministry of Agriculture
3.

PradhanMantriGraminAwaasYojana is a programme under the Government of India to provide:

A. internet connectivity to rural areas
B. electricity in all the villages
C. housing for the rural poor
D. tap water to every household
Answer» C. housing for the rural poor
4.

Which of the following is the quality certification mark for agricultural produce?

A. BIS
B. AGMARK
C. ISO 2000
D. ISI
Answer» B. AGMARK
5.

This department was set up to implement the agricultural marketing policies and programmes:

A. Department of Agriculture Research and Education (DARE)
B. The Directorate of Marketing and Inspection (DMI),
C. CCS National Institute of Agricultural Marketing (NIAM)
D. Small Farmers Agribusiness Consortium (SFAC)
Answer» B. The Directorate of Marketing and Inspection (DMI),
6.

As per the Essential Commodities Act, fertilizers should be made available to the farmers within a range of:

A. 1-2 kms
B. 2-3 kms
C. 4-5 kms
D. 8-10 kms
Answer» C. 4-5 kms
7.

Agricultural produce marketing is a link between:

A. farmers
B. the farm and the non-farm sectors
C. farmers and intermediaries
D. intermediaries and consumers
Answer» B. the farm and the non-farm sectors
8.

__________________ helps in establishing forward and backward linkages in supply chain management for farmers.

A. CCS National Institute of Agricultural Marketing (NIAM)
B. Small Farmers Agribusiness Consortium (SFAC)
C. Department of Agriculture Research and Education (DARE)
D. Directorate of Marketing and Inspection (DMI)
Answer» B. Small Farmers Agribusiness Consortium (SFAC)
9.

The transportation function adds____________ utility to products..

A. form
B. place
C. time
D. possession
Answer» B. place
10.

Processing wheat into flour and bread adds ____________ utility to the product.

A. form
B. place
C. time
D. possession
Answer» A. form
11.

Storing milk creates?

A. form
B. place
C. time
D. possession
Answer» C. time
12.

Pepsi Co. buying potatoes from farmers results in:

A. form
B. place
C. time
D. possession
Answer» D. possession
13.

A peanut butter processing plant is adding __________ utility when producing peanut butter.

A. form
B. place
C. time
D. possession
Answer» A. form
14.

Which marketing function adds possession utility to a product

A. premium pricing
B. buying and selling
C. distribution
D. product development
Answer» B. buying and selling
15.

India has ________ agro climatic zones.

A. 5
B. 10
C. 15
D. 20
Answer» C. 15
16.

Small farmers typically own land measuring

A. below one hectare
B. between one and two hectares
C. between two and four hectares
D. between four and ten hectare
Answer» B. between one and two hectares
17.

Crop insurance is a means of protecting the agriculturist against financial losses due to uncertainties that may arise from:

A. failure of agro-based industries
B. crop loss due to transport negligence
C. poor farming techniques
D. crop loss arisingfrom perils beyond their control
Answer» D. crop loss arisingfrom perils beyond their control
18.

Wholesalers perform several functions except:

A. assembling
B. sorting
C. giving credit
D. none of these
Answer» D. none of these
19.

Food Cooperation of India was established in the year:

A. 1945
B. 1955
C. 1965
D. 1975
Answer» C. 1965
20.

Which agency is responsible for procurement, distribution and storage of food grain production in India?

A. Ministry of Agriculture
B. Food Cooperation of India
C. NAFED
D. NABARD
Answer» B. Food Cooperation of India
21.

The federal government subsidizes the cost of insurance that covers the loss of revenue to a farmer as a result of:

A. damage to a crop due to a severe drought.
B. higher costs for distributing and marketing a product.
C. a drop in prices due to oversupply of a commodity.
D. lower prices due to competition with foreign producers.
Answer» A. damage to a crop due to a severe drought.
22.

The characteristic features of Indian Agriculture are:
i. Labour surplus economy
ii. Structural unemployment
iii. Large size of land holding
iv. Traditional technology of production
Which statements are correct?

A. i& ii
B. ii & iii
C. i& iv
D. iii & iv
Answer» C. i& iv
23.

Which of the following pairs is not matched correctly:

A. Evergreen revolution - Overall Production of Agriculture
B. Blue Revolution – Fish
C. Yellow revolution – Oilseeds
D. Round revolution - Tomato
Answer» D. Round revolution - Tomato
24.

Consider the following statements regarding efficient Agricultural marketing:
i. It leads to optimization of resource use
ii. It leads to growth of agro-based industries
iii. It leads to increase in urban migration
iv. It leads to widening of markets
Which statement is incorrect?

A. i
B. ii
C. iii
D. iv
Answer» C. iii
25.

Which of the following is not matched correctly:

A. Form utility –turning wheat into flour
B. Place utility – oranges at local retail shop
C. Time utility – availing public transport
D. Possession utility –purchasing potatoes
Answer» C. Time utility – availing public transport
26.

Commercialization of agriculture implies:

A. Cultivation of timbers
B. Plantation
C. Production of crops for sale
D. Production of foodgrains
Answer» C. Production of crops for sale
27.

Agricultural technology is hard to adopt because:

A. It has to be adopted to local conditions
B. Rural people are hesitant to adopt it
C. Farmers are afraid of failure
D. All of the above
Answer» D. All of the above
28.

Consider the following statements about the characteristics of agricultural products:
i. Products are perishable in nature
ii. Products are seasonal
iii. Small size land holdings
iv. Regular supply of agricultural products
Which statement is incorrect?

A. i
B. ii
C. iii
D. iv
Answer» D. iv
29.

The Ministry of Agriculture and Farmers Welfare provides improved access to irrigation and enhanced water efficiency through:

A. Pradhanmantri Gram SinchaiYojana
B. ParamparagatKrishiVikasYojana
C. PradhanMantriFasalBimaYojana
D. None of the above
Answer» A. Pradhanmantri Gram SinchaiYojana
30.

Which of the following is not an agricultural input:

A. Seed
B. Tractor
C. Pesticides
D. None of the above
Answer» D. None of the above
31.

Which of the following factors influence the prices of agricultural commodities:

A. Inadequate storage facility
B. Uncertainty of supply
C. Superfluous middlemen
D. all of the above
Answer» D. all of the above
32.

Agriculture sector contributes about _____________ in the total GDP.

A. 10
B. 17
C. 25
D. 40
Answer» B. 17
33.

The pricing of agriculturalproduce depends on factors like:

A. seasonality
B. perishability
C. demand and supply
D. all of the above
Answer» D. all of the above
34.

Under the agricultural marketing system, the input sub-system includes:

A. Input manufacturers and distributors, related
B. Importers
C. Exporters
D. All of the above
Answer» D. All of the above
35.

Which entity does not belong in the product marketing sub-system?

A. Farmers
B. Village/primary traders
C. Input manufacturers
D. Retailers.
Answer» C. Input manufacturers
36.

An autonomous society promoted by the Central Government and registered as a Non-Banking Financial Institution, which helps farmers in establishing forward and backward linkages in supply chain management:

A. Small Farmers Agribusiness Consortium (SFAC)
B. CCS National Institute of Agricultural Marketing (NIAM)
C. TATA Kisan Kendra
D. E-Choupal
Answer» A. Small Farmers Agribusiness Consortium (SFAC)
37.

Anon-government initiative that provides different services like agro input service, farm equipment leasing, agronomy services and a few other allied services:

A. TATA Kisan Kendra
B. E-Choupal
C. HariyaliKisaanBaazaar (HKB)
D. Contract farming
Answer» A. TATA Kisan Kendra
38.

Contract farming entails

A. planting contractor‟s crop on farmer‟s land
B. contractor providing superior seeds
C. credit for farmer at lower interest rates
D. all of the above
Answer» D. all of the above
39.

The 3 broad areas of scope for the Ministry of Agriculture and Farmers Welfare are

A. agriculture, food processing and transportation
B. agriculture, food processing and inspection
C. agriculture, food processing and co-operation
D. none of the above
Answer» C. agriculture, food processing and co-operation
Chapter: Unit 2
40.

The Census of India defines rural as any habitation

A. where at least 55% of the male working population is engaged in agriculture
B. where at least 65% of the male working population is engaged in agriculture
C. where at least 75% of the male working population is engaged in agriculture
D. none of the above
Answer» C. where at least 75% of the male working population is engaged in agriculture
41.

The identification of rural areas as defined by the Census is:

A. a minimum population of 2,000
B. at least 75 per cent of male working population engaged in agricultural activities
C. a population density of over 400 per sq. km.
D. where a municipality exists
Answer» B. at least 75 per cent of male working population engaged in agricultural activities
42.

Overall efficiency in rural marketing is required to pass on benefits to:

A. retailers
B. wholesalers
C. consumers
D. marketers
Answer» C. consumers
43.

NABARD was set up by an act of Parliament in 1982

A. to facilitate credit for agriculture only
B. to promote rural development and infrastructure
C. both a&b
D. None of the above
Answer» C. both a&b
44.

Value for money products means:

A. low-priced products with low unit packaging
B. no-frills functional products at a low cost
C. large volume products
D. high-priced products
Answer» B. no-frills functional products at a low cost
45.

Rural marketing means:

A. Movement of goods from urban to rural
B. Movement of goods from rural to urban
C. Exchange between rural and urban
D. Exchange between rural areas
Answer» C. Exchange between rural and urban
46.

The major factor differentiating the rural and urban markets is:

A. Price sensitiveness
B. Lifestyle
C. Income stream
D. All of the above
Answer» D. All of the above
47.

The following service area has great potential in rural markets:

A. Agricultural consultancy
B. Event managements
C. Telecom services
D. All of the above
Answer» D. All of the above
48.

The pattern of income stream in rural areas is seasonal unlike the fixed monthly income in the urban areas which creates a difference in:

A. educational level
B. consumption pattern
C. road connectivity
D. none of the above
Answer» B. consumption pattern
49.

Rural markets are:

A. concentrated
B. homogeneous
C. scattered
D. none of the above
Answer» C. scattered
50.

Promotion in the rural context has to be:

A. recreational
B. educational
C. endorsed by celebrities
D. precise
Answer» B. educational

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