Marketers have traditionally classified products on the basis of three characteristics: ________, tangibility, and use.

Related MCQs

• Marketers often use the term ________ to cover various groupings of customers.
• The process of getting goods from manufacturers to customers has traditionally been known as ………….
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• Network of delivering products to customer which is composed of distributors, suppliers and manufacturing company is classified as
• Promotional mix strategy in which advertisement and promotions are made to final customers to induce them to buy products is classified as
• Today's marketers need ______________
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• Products adapted to the perceived unique characteristics of national markets