Marketers often use the term ________ to cover various groupings of customers.

Related MCQs

• The short-term benefit given to the customers to attract more customers is called:
• Marketers have traditionally classified products on the basis of three characteristics: ________, tangibility, and use.
• In which stage of the product life cycle is advertising and promotion aimed at retaining existing customers and persuading customers to switch from competitor products?
• Which one of the following concepts is a useful philosophy in a situation when the product’s cost is too high and marketers look for ways to bring it
• Today's marketers need ______________
• Marketers can enhance the consumers' ability to access knowledge structures by ________________
• The ________ of the product mix refers to how closely related the various product lines are in end use, production requirements, distribution channels, or some other way.
• The process of setting a low initial price for attracting a large number of buyers quickly to cover a large market share is known as
• A digital analog of various forms of payment backed by a bank or financial institution is …………….
• A digital analog of various forms of payment backed by a bank or financial institution is …………….