…………………includes all that is linked up in memory about the brand. It could be specific to attributes, features, benefits or looks of the brand.

Related MCQs

• It is used to identify the brand, to enhance brand awareness and to facilitate unique brand associations.
• Brand which is result of extension in brand or sub-brand is classified as______________
• …………………..includes two visual signals of a brand – its character (e.g. Amul girl, Pillsbury doughboy) and its logo. Both are elements of brand identity.
• Brand                         are a means to provide in-depth information and insights essential for setting long-term strategic direction for the brand
• which of the following is not a clothing brand brand?
• Which of the following statement is TRUE? A. Brand-essence serves as a metric to evaluate buyer’s marketing strategies. B. Branding is a useless tool to differentiates the product and the producer C. Brands give consumers a reason to share the opinions positively D. Brand can be copied easily
• Under Keller’s Brand Equity Model For Building A Strong Brand "What do I think or feel about you?" mean
• …………………includes two aspects of a brand – its associations and its personality.
• The offering of all brands and the brand lines by a particular company is considered as?
• …………………refers to a brands objective (functional) attributes in relation to other brands.